2-Minute Tip : The Stage as War Zone
Think of the stage as a war zone. Not in the sense that the audience is an enemy. The enemy is the way many folks hold back and don’t spend all their energy on stage.
To mix metaphors even further, the stage is that poker hand where you need to go all in./ If you hold chips back — if you hold energy or enthusiasm back — you won’t win. You won’t accomplish your goal.
When you get off stage, you want to be exhausted and drained because you left it all out there.
Post Tip Discussion
One reason I like talking about public speaking is because the content is ever green. By that I mean the strategies for effectively speaking today, are the same ones that will be effective next year. Or that were effective last year.
- Define your goal.
- Tell a story.
- Do it with enthusiasm.
- Be bigger on stage than you might be in private conversation.
- Do it all with authenticity.
As I write this, it is April 2020 and we are in the midst of the COVID-19 pandemic and shut downs of various sorts. As more people speak via webinars and video conferences, think about how those core principle change.
They don’t.
You still need to:
- Define your goal.
- Tell a story.
- Do it with enthusiasm.
- Be bigger on stage than you might be in private conversation.
- Do it all with authenticity.
This interview is one I recorded a year ago, and it’s just as relevant today. And it will be just as relevant 5 or 10 years from now.
In this conversation with Ken Moscowitz, we talk about the importance of your energy level and how to have to give it your all every time.
We also talk about how just because your story has become boring for you because you tell it all the time, it’s still new to your audience and can be just as powerful and illustrative now as the first time you told it.
And we wade into the discussion about which is more powerful: words or pictures.
Bio
From Ken’s website:
As a father of 5, this man knows how to multitask. OK, his wife does the multitasking, but Spanky’s a close second.
Spanky started his creative career in New York City and quickly rose to the top of the broadcast creative industry. He’s led re-branding and resurrection efforts for many major and smaller brands over the last three decades; like the Indy 500, Frito-Lay, Samuel Adams, Coca Cola, M&M Mars and many more. He also revitalized ailing broadcast outlets and sports franchise brands across the country.
Spanky’s unique approach to creative and fun, yet memorable branding, sets him apart in the industry. His approach is at times edgy, always unique, but very memorable.
Following the advice of his mentor and friend Gary Vaynerchuk, Spanky built his business by jabbing (that’s Gary Vee’s shorthand for providing value). It worked so well that he wrote a best-selling book: Jab Till It Hurts: How Following Gary Vaynerchuk’s Advice Helped Me Build A 7-Figure Brand.
Hop over to SpankyMoskowitz.com to get to know Ken better, find out where he’ll be next, and book him for consulting or speaking opportunities.
Links
| Ken ” Spanky” Mokowitz | |
| Ad Zombies | |
| Ad Zombies on Facebook | |
| Ad Zombies on Twitter | |
| Ad Zombies on Instagram | |
| Ad Zombies on LinkedIn | |
| Ad Zombies on YouTube | |
| Jab Till It Hurts: How Following Gary Vaynerchuk’s Advice Helped Me Build A 7-Figure Brand
| https://www.amazon.com/Jab-Till-Hurts-Following-Vaynerchuks/dp/1724043471 |
| Gary Vaynerchuck | |
| Tony Robbins | |
| Episode 119 — Staying in Your Lane with Chandler Walker | |
| Ep 098 — COVID-19 and Stroke |
Call To Action
- To learn more about Ken, be sure to check out Ad Zombies everywhere, including the links above
- Check out Ken’s book from your favorite online bookstore, library, or read chapters on the Ad Zombies blog
- Subscribe to 2MinuteTalkTips in your favorite podcast app so you never miss an episode.
- And, as always, don’t get best…get better.
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