It looks like the band made more money on this model than if they went through a traditional record label.
In last month's Wired, David Byrne interviewed Thom Yorke (Radiohead's lead singer) about this new model.
It turns out the gambit was a savvy business move. In the first month, about a million fans downloaded In Rainbows. Roughly 40 percent of them paid for it, according to comScore, at an average of $6 each, netting the band nearly $3 million. Plus, since it owns the master recording (a first for the band), Radiohead was also able to license the album for a record label to distribute the old-fashioned way — on CD. In the US, it goes on sale January 1 through TBD Records/ATO Records Group.It's an intriguing business model.
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As for my GF, well, she skipped the name your own price download and bought the limited edition collectors' set.
2 comments:
Getting 40% to actually pay is higher than what I would have expected.
I paid $5 for it. And it's the best Radiohead album in a decade.
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