Episode 091 -- Describe your Audience and Meet Phillip Andrew


2-Minute Tip: Describe your Audience


Back in 2008,  Best Buy described 4 personae who represented their target customers. The even started designing different stores to appeal to Buzz, Barry, Ray, or Jill. They had detailed descriptions for theses archetypes.


I'm not sure if it's the best approach for a big-box retailer, but it can help your talks.


It's important to understand your target audience. Start by describing the one person you wan to reach. Who are they? What do they do? What do they wear? Where do they work? What is family like? Why do they need to hear your message? What will happen to them if they don't heed your call to action?


This exercise provides a useful framework for understanding your audience and tuning to message to maximize it's effectiveness. After all, it's hard to tell a story when you don't know who you're telling it to.


Post Tip Discussion: Meet Phillip Andrew


Phillip Andrew is a speaker and TV producer with a special interest in the youth market. And he is a delight to talk to. I wanted go even deeper into a whole bunch of areas, but this would have been a 5 hour episode.


As it is we covered topics as far ranging as:

  • The impact of YouTube on speakers
  • The variety of kids a speaker must address
  • And the value The value of coaching


Plus, did you ever wonder what a TV producer does? Phillip Tells us.


Overall, Phillip is just an engaging conversationalist who brings tremendous energy to everything he does.


Phillip Andrew headsot

Phillip Andrew is a speaker, author, media coach, Emmy-Nominated TV producer, DJ and more. Based in Los Angeles, he travels around the country educating and encouraging High School and College Students through high energy entertainment and unforgettable storytelling. He's passionate about educating, entertaining, and connecting with people in a way that encourages, empowers, and provokes insight.


He began drinking at age 11 and lost his mother in High School. Today, he lives a life in recovery, speaking with kids about overcoming addiction, surviving the loss of a parent, and how learning to take ownership over his life and became a catalyst for the positive change that helped him create a life he is proud of today.






Phillip Andrew Website


Phillip's Email


Phillip on Instagram


Philip on Twitter


Philip on Facebook


Philip on LinkedIn


Philip's Blog



Call To Action


Check out this episode!


Episode 043 -- Telemedicine and Sentinel Healthcare


Tracking Blood Pressure

After my stroke (and before my stroke, too) I'm supposed to monitor my blood pressure regularly. That means I have to:

  • Put the cuff on my arm
  • Relax while it reads the data
  • Record the data on my log
  • Print off my log when I go see the doctor every few months

Seems simple, right?

Well here's where it gets complicated.

Because my left arm was affected by the stroke, I can't get reliable blood pressure there. Tone, spasticity, occasional edema, lack of use, and variable circulation mean the results are less accurate.

That means, I have to put the cuff on my right arm to get a reading. Have you ever tried to scratch your right elbow with your right hand? Yeah. You can see the challenge.

As I've gotten a little more left arm use back, I can kind of get the cuff in place by also using my teeth. That involves frustration, effort, and all sorts of movement. You know what that does? Yup. It raises my blood pressure.

When The GF is around, she can place the cuff which helps.

Of course that's best in the summer. In the winter, I'm wearing fleece or sweaters. And I don't want to take them off. So now I'm less likely to take a reading.

When I do take a reading during the day and log it, great. That data may be helpful in another 6 months.

But what if there was a better way?

Sentinel Healthcare

Long time listeners will be happy to welcome neurologist and Sentinel Healthcare CEO Dr. Nirav Shah back to the show. Nirav and Sentinel have that better way.

In Sentinel's solution, a patient uses a highly accurate wrist cuff blood pressure reader to take a reading, which transmits via Bluetooth to their iPhone and into a secure platform that gets that data to the care team. It solves the problems above while creating a bigger data-set to provide better care for the patient.

This week, I talk with Nirav about telemedicine in general and about what he and Sentinel are doing to pair telemedicine with blood pressure management to help patients receive better care while making it easy to comply with doctors' post-hospital instructions


Dr. Nirav H Shah HeadshotDr. Nirav H. Shah is a fellowship trained neurologist and sub-specialist in cerebrovascular and stroke medicine with board certifications in: neurology, stroke medicine, carotid neurosonology, transcranial doppler ultrasound, and neuroimaging.

He is a practicing neurohospitalist and served as the stroke medical director at Swedish Medical Center in Seattle. Academically, he is interested in emergent and critical care neurology research and is an associate editor for The Neurohospitalist, a peer-reviewed journal. He enjoys mentoring trainees and collaborating on publications and conference presentations.

Outside of clinical care Dr Shah is collaborating with experts to develop scalable technologies capable of ameliorating healthcare’s challenges. He consults with startups and investors to develop technologies and devices so that one day they are available to his patients. He has worked with companies to meet FDA regulations for approval as well as to help them understand the provider perspective of product-market fit.

Dr. Shah is also the CEO and Founder of Sentinel Healthcare. He is also a passionate traveler and photographer.


Sentinel Healthcare


Sentinel Healthcare launches platform to fill gaps between IoT devices and doctors' offices




Hypertension costly to patients, society


Apple unveils Watch Series 4 with FDA-approved ECG


Nirav’s previous appearances


Nirav on Stem Cells and Stroke Recovery


Nirav  on LinkedIn


Nirav at Swedish


Nirav on Twitter


The Neurohospitalist


Nirav’s Photography


Hack of the Week -- Bring Joy to your Rehab Team

As a survivor, do you like the work your inpatient team did? Did they help you walk or eat or speak again? If you haven't talked with them since leaving the hospital, the Holiday season is a great time to send a note or card.

Once patients leave their care, most inpatient OT, PT, Speech Therapists, and others never hear more. If you want to brighten their day send an email or physical note, or visit the rehab unit them how you're doing. They love to hear from their alumni and to celebrate the progress you've made.

A card or note is a simple, low cost gift for the Holiday (or really any) season.

Where do we go from here?

  • Check out Sentinel Healthcare's website to learn more about the product and solution 
  • Send a message to your rehab team and let them know how you're doing
  • Subscribe to Strokecast for free in your favorite podcast app so you never miss an episode
  • Don't get best…get better


Strokecast is the stroke podcast where a Gen X stroke survivor explores rehab, recovery, the frontiers of neuroscience and one-handed banana peeling by helping stroke survivors, caregivers, medical providers and stroke industry affiliates connect and share their stories.

Here is the latest episode of The Strokecast


Episode 090 -- Get on Stage and Meet Donnie Boivin


2-Minute Tip: Get on Stage More


Ultimately, the most important way to get better as a speaker is to speak more. Find more stages and get on them. Reach out to local clubs and service organizations who are always looking for speakers in your community. Theses gigs may not pay anything, but especially when you're starting out as a professional speaker, you need to get in the stage time. And then you need repeat that. Get more stage time to refine your craft and develop your skills.


Post Tip Discussion: Meet Success Coach Donnie Boivin


My conversation with Donnie covered a huge range of topics, including things like defining success, the power of having a podcast, and how to treat chickens with birth defects. What really comes through is the intense, joyful energy Donnie brings to everything that he does. It's a bit of a long episode because every time I thought about cutting something, that conversation would quickly veer into a delightful or fascinating area.


I think many of the things Donnie said will be bouncing around in my skull for some time to come.


On a slight tangent, Donnie mentions Napoleon Hill's book, Think and Grow Rich. It's also a book I heard come up on the Pure Mind Magic Podcast and the Cliff Ravenscraft Show on episodes I listened to over the past week. I think I heard it mentioned on another podcast, too. I guess that's the universe's way of telling me it's time to read it. To the library!

Donnie Boivin headshot

But back to Donnie



Donnie Boivin is a former Marine turned sales rep turned National Sales Trainer Turned speaker podcaster, and success coach. He challenges success minded people,  and entrepreneurs to tackle their fears and find success that they know is there.. His no-nonsense "Jarhead Gentle" style inspires people to take action and grow.  Combining his story with those of everyday people who have faced challenges in life, he helps audiences reach their goals.


He coaches speakers, entrepreneurs, and more to reach success however they define it. In his podcast, Donnie's Success Champions, he celebrates Ordinary People, Entrepreneurs, Veterans, First Responders, Business Owners and visionaries that have a story to tell. These champions are pure awesome plain and simple.




Donnie Boivin Website


Donnie on twitter


Donnie's Success Champions Podcast


Donnie's Success Champs Website


Donnie in Instagram


Donnie on Patreon


Chickens Chickens Chickens


Donnie's Success Champions on Facebook


Think and Grow Rich on Amazon



Call To Action


  • Be sure to check out donnieboivin.com to learn more about Donnie and how you can work with him. 
  • Share this episode with a colleague by telling them to go to http://2minutetalktips.com/donnie.
  • Subscribe to 2-Minute Talk Tips for free in your favorite podcast app so you never miss an episode.
  • Don't get best…get better.





Check out this episode!