Episode 091 -- Describe your Audience and Meet Phillip Andrew


2-Minute Tip: Describe your Audience


Back in 2008,  Best Buy described 4 personae who represented their target customers. The even started designing different stores to appeal to Buzz, Barry, Ray, or Jill. They had detailed descriptions for theses archetypes.


I'm not sure if it's the best approach for a big-box retailer, but it can help your talks.


It's important to understand your target audience. Start by describing the one person you wan to reach. Who are they? What do they do? What do they wear? Where do they work? What is family like? Why do they need to hear your message? What will happen to them if they don't heed your call to action?


This exercise provides a useful framework for understanding your audience and tuning to message to maximize it's effectiveness. After all, it's hard to tell a story when you don't know who you're telling it to.


Post Tip Discussion: Meet Phillip Andrew


Phillip Andrew is a speaker and TV producer with a special interest in the youth market. And he is a delight to talk to. I wanted go even deeper into a whole bunch of areas, but this would have been a 5 hour episode.


As it is we covered topics as far ranging as:

  • The impact of YouTube on speakers
  • The variety of kids a speaker must address
  • And the value The value of coaching


Plus, did you ever wonder what a TV producer does? Phillip Tells us.


Overall, Phillip is just an engaging conversationalist who brings tremendous energy to everything he does.


Phillip Andrew headsot

Phillip Andrew is a speaker, author, media coach, Emmy-Nominated TV producer, DJ and more. Based in Los Angeles, he travels around the country educating and encouraging High School and College Students through high energy entertainment and unforgettable storytelling. He's passionate about educating, entertaining, and connecting with people in a way that encourages, empowers, and provokes insight.


He began drinking at age 11 and lost his mother in High School. Today, he lives a life in recovery, speaking with kids about overcoming addiction, surviving the loss of a parent, and how learning to take ownership over his life and became a catalyst for the positive change that helped him create a life he is proud of today.






Phillip Andrew Website


Phillip's Email


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Philip on Twitter


Philip on Facebook


Philip on LinkedIn


Philip's Blog



Call To Action


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