Ep 138 -- Build a Speaking Business with Grant Baldwin

2-Minute Tip: Tell Stories


Stories are how humans connect. They form the basis of our social relationships. They’re how we share history.


As a speaker, one of the best ways to make sure you connect with your audience is to tell stories — and not just one. Illustrate your talk with as many stories as possible. Generic ones are okay, but authentic, personal stories will bring you the most success.


Post Tip Discussion


Grant Baldwin has built a business speaking to speakers about the business of speaking. He hosts the Speaker Lab podcast, which is in my weekly must listen to list. His Speaker Lab company runs the popular Booked and Paid to Speak program. And now he has a new book coming out next week on February 18, 2020 called The Successful Speaker: Five Steps for Booking Gigs, Getting Paid, and Building Your Platform.


As a long-time fan, I was thrilled to talk with Grant for this episode. I think I’ve listened to every episode of his podcast. Now I just need to put it all into action.


If you’ve ever wondered how keynote and other professional speaker make their living and how you can too, Grant is the guy to listen to.




Grant Baldwin is against a slate background, looking straight at the camera.

Grant Baldwin is the founder of The Speaker Lab, a training company that helps public speakers learn how to find and book speaking gigs. Through his popular podcast The Speaker Lab and flagship coaching program Booked and Paid to Speak he has coached and worked with thousands of speakers. As a keynote speaker, Grant has delivered nearly one thousand presentations to over 500,000 people in 47 states and has keynoted events for audiences as large as 13,000. Grant has also been featured in national media including Forbes, Inc., Entrepreneur, and Huffington Post.


He now lives near Nashville, Tennessee, with his wife, Sheila, and their three daughters.


5 Basic things Effective Speakers Do


Grant shared this list of characteristics of effective speakers. The key thing here is that all the required skills are ones that anyone can develop.


  1. They are comfortable with their content.
  2. They are familiar with their content.
  3. They understand pacing and pausing.
  4. They tell a good story
  5. They keep an audience engaged


5 Steps to a Successful Speaking Career


S – Select a problem to solve.

P – Prepare and deliver your talk.

E – Establish your expertise.

A – Acquire paid speaking gigs.

K – Know when to scale


This is the framework Grant covers in The Successful Speaker: Five Steps for Booking Gigs, Getting Paid, and Building Your Platform.




The Speaker Lab


The Speaker Lab Podcast


Grant on Facebook


Grant on Instagram


Free Speaker Workshop


The Successful Speaker: Five Steps for Booking Gigs, Getting Paid, and Building Your Platform


Speaker Fee Calculator


Wall Drug



Call To Action


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