You could say it's because we take something like the humble cracker and inject Cheez [sic] into it. We make up new things to fill our arteries because things like Cheese just aren't cutting it. Too much blood and is still getting through.
But I'm not going to disparage the humble Cheez-It and its salty, Cheezy goodness. It's not the problem.
The problem is that those addicting, orange, heavenly squares aren't quite good enough.
As a people we want --
We DEMAND more.
We demand bigger.
We demand more Cheez.
We are America.