Microsoft developed a new ad campaign for Vista. The Mojave Experiment brings in people for a focus group where they get to try the next version of Windows.
They begin by asking the people what they think of Vista -- and they all hate it. They apparently hate Vista without ever having used it.
Then they try Mojave and rave about how much better it is than Vista.
They are, of course, shocked, when the Microsoft rep let's them in on a little secret. The new Mojave operating system? Actually it's just their hated Vista.
It's interesting because it demonstrates that much of the virulence directed towards Vista is actually not related to Vista. Much of the anti-Vista bias is not based in reality, but in bad press (both in traditional and new media) and underscores the need for a company to actually respond to critics and promote accurate information about its products.
I know there are people who have had legitimate issues with Vista (like with XP, 2000, NT, 98, 95, etc). But those numbers are smaller than mass-perception might indicate.
The Mojave Experiment is an interesting approach to marketing and an interesting examination of the power of branding.