I love the Lexus December to Remember Sales Event! It's awesome. Someone leads their significant other out the house with hands over their eyes, then they remove their hands so they can see a brand new Lexus with a giant red bow on the roof. And everyone is all thrilled and pleased and happy.
No one thinks someone just committed a crime.
No one freaks out about the huge amount of money their SO just spent on them.
No one who gets a Lexus panics about how that water filer they got for their SO can never live up to a luxury automobile.
There's just pure joy about receiving a luxury automobile with a giant red bow on the roof.
I don't know why these commercials make me feel so holiday-ey.
It's not like they were on when I was growing up. Heck, Lexus didn't even exist then.
It's not like I ever got a Lexus for Christmas.
It's not like they call to mind a simpler era.
Maybe it's because of the silly, quasi-rythmic name: "Lexus December to Remember Sales Event." It's just more fun than "Toyota-thon."
Or it could be simple, happy tune.
Maybe it's because Lexus gifts are so wildly, unapologetically, inappropriate for the Holiday season. There is a level of conspicuous wealth consumption in those commercials that just blows away all the $3000 frying pans from William-Sonoma. They're like Internet companies from 1998. They're just so awsomely over the top I can't help but love them.
And the gaint, obnoxious bows look like something out of a Saturday Night Live sketch. Yet they're still fantastic.
I don't own a Lexus. And I don't have any financial relationship with Lexus (though if they want to give me one, I certainly won't object). And I thought about doing a sarcastic rant about the Lexus December to Remember Sales event, but I can't.
Because for some odd reason, the commercials for the Lexus December to Remember Sales event just make me happy.
While the older, more traditional commercial may not be online, below is one of the ones from this year. There's also a video that shows where those big bows come from.