Episode 062 -- Tell A Story to Add Value and Meet Iszi Lawrence


2-Minute Tip: Tell a Story to Add Value


When presenting, we are often selling something. It may be a product, a service, or an idea. To be effective, though, don't just go through a barrage of features or details. It's the story that you can connect with your topic that gives it value. It's the story you tell that your audience will respond to and remember.


It's the story you tell that makes your subject rise above the fray.



Post Tip Discussion: Meet Iszi Lawrence

The human brain is designed to listen to voices and designed to understand stories.

-- Iszi Lawrence


Iszi Lawrence is a British comedian, podcaster, presenter, radio personality, and public speaking coach. She has more than a decade of experience talking in places from nightclubs to boardroom to the Oxford Union to the Tedx stage in Southhampton. You can learn more about Iszi by visiting Iszi.com.


Iszi Lawrence headshot


I met Iszi through a Facebook discussion group. We had a wide ranging conversation about the comedy and speaking scenes in the UK, the value of human conversation, the differences in how aspiring male and female students tend to approach speaking, and the importance of acknowledging awkwardness.


Iszi answers the question few speakers ask: What do you do when Sir Ben Kingsley eats into your time?


We talked about a variety of websites and projects. You can find many of those links here:


Iszi Lawrence Home Page https://iszi.com/
Iszi Lawrence Public Speaking Newsletter https://iszi.com/newsletterpage
Iszi Lawrence on Facebook https://www.facebook.com/iszi.lawrence
Iszi Lawrence on Twitter https://twitter.com/iszi_lawrence
Iszi Lawrence on YouTube https://www.youtube.com/user/iszitube/
Iszi Lawrence on Instagram https://www.instagram.com/iszi_lawrence/
Setisoppo Podcast http://www.setisoppo.com/
British Museum Membercast https://blog.britishmuseum.org/category/podcasts/
The Z List Dead List http://zlistdeadlist.libsyn.com/
British Science Festival https://www.britishsciencefestival.org/
Ugly Animal Preservation Society http://uglyanimalsoc.com/
Bright Club http://brightclub.org/


Call To Action:


  • Check out Iszi.com to learn more about Iszi and her projects.
  • What are your thoughts about Iszi's comments and lessons? Share them in the comments below.
  • If you enjoyed this episode, please share it with a friend, colleague, or stranger.
  • Don't get best…get better

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